Why choose organic cotton over conventional cotton?
The pesticides used in 'conventional' cotton increasingly create threat to mankind and
environment. Conventionally-grown cotton occupies hardly 3% of the
world's farmland, but uses more than 25% of the world's harmful chemical
fertilizers and pesticides. And these harmful chemicals get absorbed
into the plant, air, soil, water and eventually, our bodies. Thus, it
imbalances the ecological system.
On the contrary,
organic cotton is grown by using natural/organic fertilizers by enhanced
natural farm management system like crop rotation method to improve the
fertility of the soil. And second most important thing is that organic
cotton is endorsed by a third neutral, independent body that ensures the
buyer that what you are buying is organic and grown as per the
international standard. So by supporting the concept of organic cotton
you not only support mankind but also contribute a lot to the
environment. |
Why choose herbal dyed fabric over chemically dyed fabric?
We do not realize
when we wear a chemically dyed garment that it may have passed through
more than 8000 chemicals ,where 1/3rd of chemicals are lethal which is
not only effecting our body but also the environment by every aspect be
it air, soil or water pollution. To answer the mounting questions of
pollution, global warming, chemical sensitivity, allergies, the role of
herbal dyeing comes into the picture and it not only answers these
questions but also preserves India's lost legacy of herbal
dyeing.
Besides its obvious
advantages of being skin friendly, eco friendly it also contributes a
lot to environment in terms of carrying properties of getting
decomposed. And it reaches to the high extreme in its usability when we
use the residues of herbal dyeing as manure. So whatever we take from
nature we give it back without any distortion, pollution or
contamination.
Dyeing is the stage in textile which consumes a high
percentage of chemical.One needs to eliminate these chemicals if want
to combat the mounting issues of health and environment .We will
have to eliminate harmful and lethal chemicals from the process itself.
Though there are many
dyeing process available in the market which use LOW IMPACT DYES but
ultimately they do affect the environment and human body.They may be like a
slow poison but we believe in NO IMPACT. This is where Herbal Dyeing
process is the only option where-in not only medicinally
rich herbs & minerals are used, the waste is also used as manure & field
irrigation. |
Why choose herbal and organic textile?
| When organic cotton
combines with the herbal dyeing then it becomes a complete solution for
textile pollution.Even if you use organic cotton but use
chemical dye on that you lose the purpose of going organic by allowing
chemicals in the process. So, one has to go for organic textile and
herbal dyeing in order to eliminate all the chemicals from the system. |
What's wrong with the synthetic clothing?
Synthetic fabrics are manufactured from petroleum derivatives.
They are generally cheap
due to low petroleum prices but the actual cost is paid by us and by the
environment in terms of health and pollution.
Polyester and acrylic
made ups may give off toxic vapors, especially when new. They tend to
emit static electricity and trap perspiration and also contain chemicals
that can be harmful towards the health of the user. |
What are mordants?
Mordants are used in
order to intensify or change the color and also they make the resulting
shade faster to light and washing. Generally in conventional dyeing
copper, chrome and other heavy metals are used as mordants which are
harmful.
But we at AURA use
natural ingredients and mineral salts which, when added to the herbal
dye bath either enhances, intensify, or change the color. |
Are the colors in Aura's product all natural?
| Yes, all the
ingredients used in the dyeing process right from raw material to
processing to fixing the dyes are directly from plant origins, roots,
flowers, stems and bark and other natural ingredients. None of our
processing stage contains any material from synthetic source. We use
myraballum, kattha, catechu, pomegranate rind, onion skin, madder wood,
indigo, turmeric, sea salts, castor oil and many others which are known to
have medicinal properties. |
What does natural bleached means?
| For bringing
whiteness and brightness in the fabric generally chlorine is used but we
at AURA use manure & minerals and some other natural ingredients
which are known to have anti-bacterial and antimicrobial properties for the natural bleaching. In addition to this, sun light which is an
abundant resource in India works as a catalyst in our process. |
I am allergic to detergent; I am looking for detergent free products?
You can opt for Aura's product as our products are detergent free.
Anyone with chemical
sensitivity & or allergies may use Aura products as we do not use
any synthetic ingredients. Some of our clients have experienced relief
from the skin allergies after using Aura textiles. |
How much can I expect your product to shrink?
| Our textiles are
usually preshrunk but 2%-4% in Woven & 3-8 % in Knits shrinkage
allowance needs to be kept in mind as general textile practice. |
How can I see the herbal colors and what are the possible shade variation?
 |
Beet Maroon |
 |
Leaf Green |
 |
Madder Red |
 |
Cutch Brown |
 |
Sandalwood Red |
 |
Bark Brown |
 |
Ash Pink |
 |
Earth Black |
 |
Indi Blue |
 |
Chebula Black |
 |
Indi Blue Light |
 |
Kasam Olive |
 |
Pomo Orange |
 |
Harda Cream |
 |
Kesu Orange |
 |
Sun White |
 |
Myra Yellow |
 |
Kesu Cream |
•
Shade variation from batch to batch would
be approximate 15% to 20%. |
How can I buy in bulk?
| Kindly send your inquiry through the wholesale inquiry form; we will contact you as soon as we receive the query. |
Do you take custom order?
| Yes we work on custom order, you may send an inquiry through the inquiry form we will contact you as soon as we receive the query. |
Is the company certified by any recognized and standard body?
| We are a GOTS
CERTIFIED (GLOBAL ORGANIC TEXTILE STANDARD) integrated textile unit in
India, our weaving, sizing, dyeing and stitching units are certified.
After sourcing organic yarns from certified & trusted units weaving,
sizing, dyeing and stitching every process are done in house. |
Does company follow fair trade?
GOTS standard has a
minimum of social compliances which we adhere to. Taking responsibility
for how people and the environment are impacted by our activities is
important and is essential if Aura is to be able to grow while
maintaining profitability.
As certifications are an
expensive procedure it is not feasible for us to procure all
certifications. As a conscientious company we believe in fair practices
of trade. This applies to not only people working for us but also to
people who would like to work with us. |
How can I order sample swatches?
| You can order sample swatches in the category fabric. |
How do we know that a garment is Herbal-dyed? What are the
obvious differences beside the laboratory reports?
| Herbal dyed garment would have the following characteristics: |
| • |
It
will become brighter after it is washed first time in any synthetic
detergents because while dyeing no chemical detergents have been used. |
| • |
The garment has a typical smell of the myraballams or other herbs mixed with it. |
| • |
The shades are unlike chemical dyed. They have their own identity which cannot be duplicated even by chemical dyeing. |
| • |
Above all,
your body tells you, loud and clear once you wear it because it helps to
increase transpiration and is also anti-allergic unlike chemical dyed
textiles. |
| • |
Unlike chemical colors natural color is a combination of different colors. |
| • |
Some fabrics
may get bleached where drops of lime is sprinkled as lime is the
strongest natural bleaching agent. Indigo Blues & Pinks are
resistant to lime. |
|
How fast are the colors? How strong is the fabric of the herbal dyed article?
| Parameter |
GOTS Standards |
Aura |
| Water |
3-4 |
3-4 |
| Washing |
3-4 |
3-4 |
| Perspiration |
3-4 |
3-4 |
| Dry |
3-4 |
3-4 |
| Wet |
2 |
2-3 |
P.S.: * In case of
Pigment/Vat/Natural dyes dry 3 and wet 2 may be accepted for Rubbing.
Test result are based
on the laboratory reports by Texlab, Ahmedabad, We recommend Client to
independently have the testing done according to their own requirements.
Parameter indication:
1=Lowest
5=Highest
The strength of the
fiber of herbal dyed articles is more than that in the chemical dyed
article because no harsh chemical has been used while dyeing it; that
is, it will stand more washing than any other dyed fabric in comparison. |
How do I care for these special textiles?
What do I need to know before I order the goods online?
|